MyAdvice

Digital Marketing Services

Simply put, you need a company that will partner with you to bring patients through your doors. That’s how We Make You Money. At Advice Media, we interact with new clients every week who have been through the Digital Marketing gamut three to four times before reaching our company. We present at meetings across the country and prepare our station with informational service materials for the next “we need help with our online marketing” story. The inquiries are bold and pressing, as are the Advice Media responses. With years of experience providing the best service and exceptional return on investment, we are ready to apply our expertise and grow your business. Digital Marketing caters to a new, tech-savvy consumer that your practice needs to connect with to stay relevant. Advice Media provides excellence in the realm of Digital Marketing to drive the modern-day customer and revenue to your business. While many of our competitors talk about Search Engine Rankings for website traffic, we talk about Conversions, getting paying customers through your doors. Our Customer Acquisition Services bring patients to your website and convert them into phone calls or written inquiries. After all, what good is a ranking or a website visit if it doesn’t result in a purchase? Finding The Complete Package An integrated Digital Marketing program is crucial. A stagnant website and sole focus on Search Engine Optimization is simply not enough to stand out amongst competing medical practices. Advice Media brings together best-of-breed online marketing strategies and techniques that maximize and extend the online visibility of your business. We combine Digital Marketing services such as Local Power, Premium Medical Directories, Pay-Per-Click, Content Generation, and Social Media into a comprehensive, multi-channel program that creates the most powerful, integrated marketing engine available anywhere. To ensure that each service is operating at its highest capacity, Advice Media uses comprehensive performance tracking that looks at overall results, as well as the results of point solutions. We focus on incremental improvements that, over time, add up to big changes. Our clients have found that the overall value of Advice Media’s incremental improvement approach and combined services is greater than the sum of the parts. Achieving Excellence The success of your practice comes down to how quickly potential patients can find your business information through digital media and how willing they are to interact with your online information. When patients seek out the best doctor in their area, they turn to search engines, social media, or other familiar online forums. No longer are the Yellow Pages or other traditional methods useful to consumers today. Even the best doctors won’t gain the reach to become even more successful if their practices lack visibility in the digital realm. Customers need to be able to connect with your practice online. Successful Digital Marketing requires a solid strategy and steadfast effort to ensure that you reach your audience and stand apart from the competition. Advice Media Digital Marketing services ensure that clients improve their digital presence and achieve measurable results by implementing a cohesive, comprehensive Digital Marketing program. Our team can bring a constant stream of new visitors to your website, new patients to your practice, and more revenue to your business. Your success is our success!

Medical SEO (Search Engine Optimization)

When Patients Are Searching, We Help Them Find You Attracting Potential Patients To Your Website Is Crucial To The Success Of Your Practice. However, gaining that visibility is harder than ever. Google’s algorithm has become increasingly complicated, the variety of search results has created even more ranking factors, and the level of competition in local markets has never been greater. Advice Media has been executing successful SEO campaigns for 20 years, continually adapting to these changes. We have proven solutions to fit every market and practice specialty and a veteran team ready to recommend strategies that will help your practice become more successful online and offline. What Patients See When Searching For A Local Doctor Google Search Results pages continue to change and become more dynamic with map packs, Google rich snippets, and many other new elements. Each element has its own unique ranking factors, amplifying the complexity and difficulty in achieving high visibility, especially for competitive markets and specialties. There Are Three Main Sections To A Google Search Results Page: PAID SEARCH ADS GOOGLE MY BUSINESS LISTINGS ORGANIC SEARCH RESULTS It’s important to be found wherever potential patients are searching. That’s why a comprehensive SEO campaign will include strategies that impact Google My Business and organic search results, as well as your overall web presence on directories and review sites. To have a successful healthcare internet marketing campaign your site must be easily understood by Google and other search engines. An additional campaign leveraging paid search results can also be implemented to maximize exposure for your medical practice and deliver a higher ROI with a successful SEO campaign. HOW TO MAXIMIZE VISIBILITY FOR YOUR MEDICAL PRACTICE Every search engine has one goal: provide users with the most relevant result as quickly as possible. Google looks at signals to determine if your website is relevant, trustworthy, and deserving of being ranked higher in search results. Here are some of the most important factors that contribute to the success of your medical practice online: Is Your Site An Educational Resource To Prospective Patients? When Google analyzes the content of your site, it looks at much more than keywords. Frequently asked questions, the benefits of the procedure, expected results, recovery time, testimonials, photos, and videos are all types of content Google rewards you for because potential patients find the information helpful. In addition to robust multimedia content, search engines prefer pages that are organized and coded in a manner that makes it easy for them to understand what is on each page. There are many other components to content optimization, such as keyword research, proper HTML coding, URL structure, image file names, and outbound/inbound linking. Not only is content optimization essential in helping your site become more relevant, it also improves user experience, which is one of the more recent signals Google monitors. Once Google decides your page has relevant content for a user’s search query, it then seeks to measure the degree of relevance/value by looking at how long a user stays on your site and engages with your content. This is why a well-organized page with detailed and diverse multimedia content (text, videos, photos, etc.) is key to visibility, while also being crucial in converting visitors into leads. Are You Blogging About Healthcare Topics On A Regular Basis? Google and other search engines are looking to make sure your site is active and consistently being updated; this is a strong signal of a healthy site. That’s why blogs are so important. Blogs signal to Google you have fresh, relevant content. Consistent blogging also increases the footprint of your site, giving you a chance to gain visibility in a diverse variety of relevant searches. Do Other Sites Link To Your Site And Convey To Google That You Are An Authority? Great content provides a great user experience and helps establish your site as an authority in your field, but in a competitive industry such as healthcare, great content is not enough to have a successful SEO campaign. Content helps search engines understand how relevant your content is, but link building is necessary for establishing how trustworthy your site is. From the inception of Google, links have been the backbone for determining a website’s ranking. When other sites link to you that shows search engines your site is credible and trustworthy. If many sites link to you, and those sites are of high quality, then your site is seen as an authority. When choosing a digital marketing agency for your medical practice, it’s important to consider their experience with your area of specialty, the stability of the company, the results they deliver, and the services they offer. Advice Media specializes in seo for medical practices.

Video: Medical SEO (Search Engine Optimization)

Social Media

Social Media In Healthcare In a recent study, nearly 60% of respondents indicated that they visited a company Facebook page at least once per week before making a purchasing decision. Advice Media harnesses social media impact, including Facebook and Instagram, by keeping current and potential clients connected to your practice. When a customer visits your social channels (managed by Advice Media), your up-to-date pages, complete with engaging posts, will ultimately convert “followers” into customers. Social media serves as an additional means for patients to connect either to your website or to your practice directly (the ultimate goal of generating more revenue). The more we can expose your business to potential customers, the more likely they are to reach out for services that you offer. Healthcare Social Media Marketing Adding Personality To Quality What’s more… social media pages in the medical industry provide opportunities for your practice to create an even more positive connection with your customers by showing your personality in addition to your professional qualifications and stellar amenities. Followers want to be treated as friends, not customers. Advice Media helps make your practice fun and approachable through social media, ultimately creating a higher level of comfort between your patients and your practice. Social media account profiles are also ideal locations for creative engagement, including promotions, giveaways, and contests. Advice Media further engages patients by encouraging user-generated content when the occasion permits. Let’s foster a more personal connection and put the “social” in “social media.”Social media for medical practices helps doctors connect with patients on a more personal level and helps your practice stay top of mind. Social Media can open a new way to communicate directly with your potential patients. You can embed your Facebook page directly on your site to keep patients up to date on your practice and even allow messaging to your Facebook page directly from your site! A great way to connect and engage with patients. Increasing Organic Traffic Doctor social media marketing is a must in the business market today – not only to promote your brand but also to improve your SEO. The most recent Google algorithm puts a greater importance on social media shares, likes, retweets, etc. A higher level of engagement on your social media accounts creates a virtuous cycle where Google views your business as having greater authority and, therefore, increases the number of visitors it refers to your website. The connectedness between search engine optimization and an active social media presence is a fantastic example of how an integrated approach to Digital Marketing yields the best results for your practice as an Advice Media client. Social Media Services More than ever before, businesses are using social media to connect with customers, increase brand recognition, improve brand loyalty, gain customer insight, and become valuable resources within their communities. Advice Media will work to ensure your social media presence is well-executed, strategic, and on-brand. We might even have a bit of fun along the way!

Video: Social Media

Medical Search Engine Marketing (SEM)

Increase Visibility With Search Engine Marketing (SEM) The fastest way to hop to the top of Google search results is to utilize paid search advertising, also known as Pay-per-click. Pay-per-click ads, which are comprised of text only, appear above organic search results on major search engines including Google, Bing, and Yahoo! When patients search terms related to your practice and the services that you offer, Advice Media counts on Pay-Per-Click ads to identify potential customers and guide them to your website. What Is PPC? PPC stands for pay-per-click advertising. PPC ads are designed to charge customers for actual results. Your medical practice only pays when potential customers click on the ads that Advice Media places in connection to relevant search terms, hence the term pay-per-click. The model differs from a CPM model (cost per 1000 impressions) in that CPM models charge customers for 1000 ad impressions whether or not they result in clicks. How Will PPC Benefit My Medical Practice? Pay-Per-Click ads are very efficient for yielding return on investment. Advice Media can track the exact number of clicks to your site and collect conversion rates to link the amount of emails and phone calls your practice receives as a direct result of Pay-Per-Click. Monthly reports listing total conversions allow Advice Media to convey projected revenue resulting from your Pay-Per-Click campaign. Importance Of PPC For Your Medical Practice Google makes money from pay-per-click ads. They do not make money from serving up organic results. They only provide organic results as an inducement for you to use Google and, hopefully, click on a PPC ad instead of an organic result. Google has gotten very good at maximizing the number of PPC clicks versus organic clicks. For example, just a few short years ago, searchers clicked on organic results seven times for every PPC ad they clicked on. To Google, that meant they were losing 7x as much revenue as they were earning and they decided to change their approach. The following comparative chart shows search results a few years ago compared with search results now. Note the following critically important changes: The removal of the yellow background on the paid ads to make them look like organic results The shifting of the right column of paid ads toward the center of the page to make it more likely that the viewer will click on an ad The use of informational or definitional boxes related to the search query to push down the organic results thereby making it more likely that the viewer will click on a paid advertisement Guess what…it worked. The latest studies show that PPC clicks now make up approximately half of all clicks, up from 12.5% just a few years ago. It’s pretty safe to say that PPC needs to be part of your Customer Acquisition strategy! Performing Keyword Research Advice Media thoroughly researches possible search terms related to your business to ensure that your Pay-per-click ads appear in every customer search sphere. Whether or not the potential visitor clicks on your website link on the first appearance, steady exposure increases the likelihood that patients gain access to your site. Once Pay-Per-Click ads are already running, our Digital Marketing team wants to make sure that only relevant searches pull up your website in the paid search ad section. Double-checking the search query report allows us to remove and exclude keywords that are bringing irrelevant or wasteful traffic to your website. No need to waste clicks on mistaken internet rovers when each click adds to your total campaign cost. Advice Media wants the highest possible conversion on your Pay-Per-Click investment. Increasing Conversion Rates In general, Retargeting has become a standard in all online marketing strategies. As a website searcher, you have likely also been retargeted on and to websites through Google’s Display Network. Businesses in every category allocate budget for Retargeting due to proven results in reengaging website visitors and converting them into new customers. Potential customers view ads for your practice again and again (with capped frequency to not flood them with your ads in excess). Not necessarily after the first website visit but with repeated exposure, the patient picks up the phone and calls your practice. Overall, Retargeting is a great value and brings in much more targeted and high-converting traffic. YouTube Ads are also effective tools for Retargeting. If text-only Retargeting efforts have been ineffective, placing YouTube Ads captures the attention of a more visual audience. Making your practice and staff visually accessible to potential patients further establishes trust and credibility for your brand, especially considering past exposure, and increases the chance for an office visit.

Directory Listings

Connecting Consumers with Professionals since 1998. Generate Leads Enhance Branding Protect Your Reputation Block Your Competition Generate Word-of-Mouth Track Results Benefiting Consumers And Professionals Advice Media’s consumer information portals provide educational information about niche topics and directory listings of professionals. Our professionals consistently tell us that our consumers convert at a higher rate than those from other web portals because our visitors have been well educated and know what to expect in terms of service, price and outcomes. All of our content rich websites contain three important features: proprietary content, professional listings, and discussion forums. Proprietary, Highly Researched Information Consumers use our sites to gain a deep understanding of the subjects they are researching. Consumer education creates a win-win for the consumer and the service provider. Consumers win because they know what they want, how much it will cost, and what to expect from their service provider. The service providers win because we send customers to them that they would not have seen otherwise. Professional Listings Our directories connect consumers with qualified professionals. We have certification standards that we use to determine who is eligible for listing on our websites. We perform our own research to confirm that the professionals have the certifications they claim to have. By doing so, we give consumers confidence that the professionals they locate through our websites have had appropriate training and certification. Our professionals know that our consumers come to them with a confidence already instilled by the accuracy of our information and the steps we’ve taken to ensure the professionals’ qualifications. Discussion Forums We provide discussion forums where our visitors, both consumer and professional, can interact to discuss topics of interest and to learn from the experiences of others. These discussion forums can be critically important to those who are deciding if they need professional assistance. Plastic Surgery Publications Advice Media currently publishes three consumer informational websites on plastic surgery and dentistries. Our websites educate consumers on their desired elective procedure and help them to find a professional who can perform the procedure for them. All our material is written and edited by individuals who have relevant experience. We utilize an extended network of experts to help drive the accuracy and validity of our content. We pride ourselves on editorial independence and bringing you the most relevant, up-to-date Cleaning Up Your Listings More than 150 million people access local directories each month, including potential patients searching for health information. In the ever-changing world of online optimization, directories remain an essential tool for the public. For years, search engines have gathered data from online directories like Superpages and Yelp to improve the customer experience. Advice Media has a firm grasp on how to make your practice listing the most appealing amongst a slew of competitor listings. Likely after years of being in business, your practice has spontaneously generated a number of incorrect and duplicate listings. Search engines are easily confused by conflicting information, which results in a negative impact on traffic to your website. It’s not your fault! Automated bots create these listings for you without your permission or knowledge simply by scraping information from the Internet. You can’t eliminate these listings, but Advice Media can fix and manage them for you! Our Digital Marketing team verifies that each listing is accurate, updated, and enhanced on a monthly basis. No excuse for search engines or potential customers to be lost in the Internet shuffle! As an issue that can be easily remedied, our team refuses to allow inaccurate listings to bog down your website visibility. Creating A Consistent Message Local Power alleviates the burden of submitting to each of these directories manually. Our robust network consists of more than 60 local search engines and mapping sites, including Bing, Yahoo!, and Yelp. Additionally, our Local Power Network includes more than 15 mobile apps for your customers to quickly find your business on the go. Our Digital Marketing team submits the same listing to all of these sites through one convenient portal, and often, the information is further aggregated to an infinite number of additional online directories. Our team has the time and resources to enhance current listings for a more dynamic presence on otherwise straightforward information displays. In addition to business name, phone number, location, and website, we include descriptions, services, staff bios, and photos to increase the likelihood that search engines and searchers view your listing as the most valuable.

Medical Website Design

Your Website Is Typically A Potential Patient’s First Impression Of Your Practice. Your Site Has To Introduce You, Give A Tour Of Your Office, Detail The Services You Provide, Explain Your Procedures, And Schedule An Appointment. And it has to do all of this in 2.9 seconds. That’s the time it takes to make an emotional connection and keep that potential patient on your site. That’s a big job, blending elegant design with seamless functionality. At Advice Media, we’ve been on the cutting edge of healthcare website design for over two decades. We’ve built thousands of sites across dozens of medical specialties, and we’ve seen trends come and go. Through it all, we’ve identified design elements and practices that are critical for building great healthcare websites. Homepage Essentials Your website has to work hard to interest, inform, and capture potential patients and keep current patients engaged. It all starts with your homepage. You should try to include each of these features on your medical practice’s homepage. Highlight Core Procedures — What are your areas of specialization? What do you want to be known for? Doctor Bio — Let’s hear about your expertise, training, and why you’re the clear choice. Trust symbols — Let’s see your credentials. Quick Contact Form — When the patient’s ready, contact is just a click away. Map/Location — Where are you? How do I get there? Web Design Essentials How To Attract More Patients Through Your Website Web Design Feature Benefit Mobile Responsive Website Design Patients can access your website on any device. Static Menu Patients can easily contact your office. High Resolution Photography Instill patient trust. Before & After Galleries Establish your authority & quality of work. Prominent Calls-To-Action Eye catching animations encourage potential patients to contact your office. WordPress Platform Versatile platform that can accommodate all of your practice needs. Once a patient comes to you, it can be a lifetime relationship. The question is: Are you making it as easy as possible to find your practice website on every device? Mobile search has now surpassed desktop, including searches for healthcare providers*. Your desktop and mobile sites need to feel like the same practice, yet with dramatically different functionality. A site that isn’t mobile-friendly tells a potential patient to keep looking for another provider. Static Menu No matter how mobile-friendly the design, if users can’t instantly get where they want to go they’re gone. That’s why our mobile designs include a static menu. This menu stays docked at the top of the screen, providing instant access to your entire site menu — procedure pages, before and after galleries, about us, etc. — along with a one-click phone number link. In the animation to the right, see how the menu sticks as the user navigates the site? This makes it easy to find a procedure or to contact your office. Engaging Content & Layout The goal of our website designs is to make it easy, enjoyable, and informative for a user visiting a page. To do this we incorporate different types of engaging content: well-written copy, images, videos, animations, before and after photos, and more to make a page really inviting. We utilize a page hierarchy that helps the user walk down the page in a logical, easy-to-digest way. Animations & Video Users love animations and videos. The effort necessary from the user has a lower threshold, and a detailed copy is there if more information is wanted. Video usage has exploded on the Internet, and we make sure your website is moving, literally, with the times. Before & After Gallery Reading about a procedure is one thing — seeing before and after photos is quite another. Before and after galleries are a great way of making a procedure “real” for a user. A user can look for a person with a similar build or features and see how the procedure actually changed his or her appearance. Before and after galleries are a portfolio of your work, and they are excellent at moving patients from considering a procedure to booking one. Engaging Visitors Your website’s homepage has only 2.9 seconds to engage visitors enough to keep them searching through your pages of service listings, photo galleries, and contact information. The homepage needs to be graphically compelling with punchy text that makes the visitor want to read more. Design influences potential patient conversion nearly as much as your qualifications and experience. So let’s make your website equally as compelling as your practice!

Video: Medical Website Design

Website Development

Reaching Visitors Everywhere More than 50% of all web traffic now comes from mobile devices. Google penalizes sites that do not provide excellent mobile experiences. All of our websites are developed on a responsive platform so that your content is easily viewed on any device, from the smallest phone to a modern tablet to the largest desktop monitors. In fact, Advice Media was the first media company to provide a responsive website for every client. As a trailblazer using responsive website technology, we have a lot of experience already. While our peers deemed responsive websites to be a fleeting technology, our team recognized the innovation and insisted that our clients cater to their customers’ every need. The modern-day consumer is constantly on the go, and that attitude needs to be reflected in your website. Your design and content must be optimally viewed on all platforms and adhere to your customers’ preferences. The Advice Media Website Development team can look at any website and say, “We’re going to turn it around and do it right.” Uploading Content On an ongoing basis, your website content needs to align with patient needs when researching services that your practice offers. Just as the patients are asking the questions, you need to respond to both their initial and more detailed inquiries. Your website should be an essential resource to your client base (which elicits the added bonus of higher Search Engine Optimization). While the bulk of your website content can remain on the website as a resource to your patients, generating new content is critical to keeping your practice fresh on the patients’ minds. Doing so also boosts organic traffic for your website. Google aims to expose new content to website users. Advice Media will help your website rise to the top of search results to increase the likelihood that potential patients seeking your services readily find your website. Platform Every great building starts with a great foundation. Likewise, the foundation of your website is critical to usability, stability, and longevity. At Advice Media, we build on the industry-leading, rock-solid WordPress CMS platform, which provides our clients with reliability and scalability. WordPress is an open-source content management system (CMS) based on PHP and MySQL. Since its inception in 2003, there are 24 million active WordPress sites on the web as of April 2015. Simply stated: WordPress works. We use WordPress for the same reasons that CNN, Sony, GM, UPS, Forbes, Bloomberg, and IBM use it. WordPress is a solid, secure and powerful platform that allows us to create beautiful, responsive and feature-rich websites. With its vast programming options, there is no need for our developers to “reinvent the wheel” which allows us to spend more time focusing on YOUR market, YOUR message and YOUR needs. The WordPress platform is all about content creation and management as its CMS makes it relatively easy to add new content and edit existing content. Its inherent structure also helps our SEO experts implement an effective SEO strategy. Search engines find WordPress sites easy to index and therefore easy to find when patients search for your key search terms. Custom Development A solid platform is just the beginning. Layers upon layers of custom development ultimately make your website unique to your practice. Starting with the initial design phase complete with custom mockups, we build out the fully coded, responsive front-end of your website. From the look and feel to the usability and interactivity, every feature is custom-tailored for your site. Photo Galleries With our experience in the aesthetic wellness industry, we have a firm understanding of the balance between design/development best practices and the specialized needs of the industry. For example, photo galleries are worth investing considerable time and effort to ensure that they are beautiful, functional, as well as marketable and Google-friendly. We take pride in our careful attention to detail, a key component to providing this level of custom development. Speed – Hosting, Caching, And CDN Google reported that sites lose 20% of their traffic for each additional 100 milliseconds it takes to load a page. Needless to say, speed matters. Google also considers your page load time when determining how much to boost your website’s visibility. Faster sites win, literally. That’s why Advice Media provides hosting services with custom-built caching technology to deliver your site fast enough for both Google and your visitors.

Website Management

Getting Information Fast Website Management has become a critical component of both Google’s ranking algorithm and the end user experience. Google favors rapid serving with no delays, because the end user will leave a website that takes too long to load. Google wants to see page load times of two seconds or better. Not coincidentally, those loads time will keep prospective patients using your site because it meets or exceeds their expectations for rapid information gathering. Expertly managing a website to meet these demands requires a world-class team, like the Website Management team at Advice Media. To keep your website fully functional and up-to-date, our team watches the status of your website constantly. With a network of monitoring centers throughout the world, we have 24/7 uptime monitoring down to the minute. In addition to server status, we monitor and prevent security and malware attacks. Hosting On 90+ Servers While we employ an excellent monitoring system, we rarely ever see any issues. Advice Media hosts your website on the industry’s leading infrastructures on 90+ servers around North America and the world. Our robust server network ensures that your information is always accessible to potential patients, loads at the fastest speeds, and backs up on a regular basis. The network has complete redundancy, so that if a server ever goes down, the content can be served from one of the other many still functioning servers. Our servers are backed up daily and contain the highest standard of virus protection. Furthermore, Advice Media manages the updates to your website constantly. Just like a word processing application or an operating system, website software needs frequent updating to ensure a high level of performance and security from hackers. Our Website Management team makes sure that you always have the latest software updates and patches to keep your site running the way Google and patients want it to run. Services The days of being able to use a cheap, shared GoDaddy or Host Gator account are over. But rest assured with Advice Media, you will only get the best. Our Website Management service includes: Hosting your website on 90+ servers for fast load times and complete redundancy Delivering the most current technologies Installing critical updates Maintaining network speed and services Installing and maintaining virus protection and security Reporting website status to implement necessary changes MAKE AN INSTANT IMPACT – GET STARTED TODAY We know healthcare. For more than twenty years, we have helped thousands of medical practices grow online. Ask for our featured case studies. To receive more information about Website Management, please complete the form below or call (435) 575-7470.